Build Quality Backlinks Safely


Backlinks or inbound links are important for a website to get higher authority and rank higher in the search rankings. Only good quality links help in achieving the goal.

The best way to create quality backlinks is to create them manually. Building quality links is time-consuming and tedious process. But the hard work pays off. I have built backlinks to my blog using these methods.

The shortcut ways of creating backlinks may end up in a penalty. The most dangerous method of building inbound links is by using automatic softwares.

Building backlinks too aggressively also hurts the SEO process. Remember Google has to roll out just one update to penalize those using these methods.

When a new Google update rolls out, many businesses who use dubious methods go out of business.

Keep in mind that a way of making shady backlinks is not in the black list of the search engines today but the very moment search engines came to know about such methods, they carry out an update to curb these malpractices.

The methods discussed below are best practices to make inbound links in the safest possible way. But don’t overdo anything, as search engines love natural backlinks. In link building, slow and steady still wins the race.


Commentluv is a WordPress plugin, used by various bloggers to attract the visitors to their blogs. The plugin enables the visitors to get a backlink to one of their own blog posts, thus becoming a good source to start the backlinking process to your blog posts.

Read the articles completely and carefully, and give useful comments as these comments are mostly moderated to keep the spam in control.

This method is beneficial for both the blog owner and the commenter, as blog owner gets loyal visitors and commenters get a backlink.

But sometimes commentluv links are not so effective, as some blog owners using commentluv plugin do not limit the number of comments on a particular blog post which leads to a number of outgoing links on a single page which downgrades quality of backlinks.

Too many comment links may look unnatural to search engines, so don’t go too far in building these. Don’t create these links too fast, keep it low-key. Try to get these links for different posts on your blogs from different commentluv blogs.

Guest Blogging

Guest blogging is a very good white hat method of creating inbound links, if used correctly.

If you create guest articles on high quality niche blogs with your relevant blog post links in the article itself and in the author bio section, it will give you strong high quality backlinks as well as bring targeted traffic to your blog.

It is a difficult task to convince the bloggers to publish your guest post on their blogs. Firstly you should build a relationship with the targeted bloggers on their blogs by:

  • Reading and commenting on the blog posts
  • Actively following them on social networks
  • Signing up for the newsletter
  • Replying back suitably to their emails

In short becoming their loyal followers which will in fact enrich your knowledge too. After completing these tasks, pitch your article to the blogger. If your article is good, the blogger will accept the article.

Don’t try to pitch a substandard article, just write a fresh, unique, good quality article of relevant niche with at least 800 words.

Broken Links

Internet is huge. A lot of content pops daily and a lot disappears daily. Articles contain links to pages, if those pages vanish, the links to these pages go broken and that is a bad experience to the readers.

Bloggers do not want these broken links in their articles. But many bloggers have a lot of articles in their blogs containing a lot of links.

It is almost impossible for these busy bloggers to keep track of all the links. If you find broken links in their articles, and suggest them suitable replacement links of similar type as a loyal reader, you can gain a backlink by slipping a link to one of your blog posts as replacement.


You can get a backlink from the high authority websites whose products you buy and use by offering a testimonial to their product on their website. Most sellers like to showcase testimonials to their products to attract the potential buyers.

This is a win-win situation for both. Sometimes, these sellers also sweeten the deal by giving away free products, services and support to the testimonial provider along with the backlink.

All these methods discussed here are manual, slow and tedious but in long-term give a strong foundation to your blog without compromising its quality index in search engines.

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SEO Dictionary


Today the most challenging task in content marketing is SEO (Search Engine Optimization), and it is even difficult for the beginners as they are not familiar with most of the terms they come across while learning SEO.

This SEO Dictionary is best place to start learning SEO.


Link Type Description
Inbound link (Backlink) A link to website in consideration from an external website.
Outbound link A link from website in consideration to an external website.
Broken link A link to page which do not exists.
Bare links The complete URL written as a link.
Links with anchor text Links attached to a word or phrase


Term Info Meaning
301 Permanent Redirection A content is permanently moved to another URL. It is recommended for good SEO.
302 Temporary Redirection The content is temporarily move to another URL. Not good for SEO.
404 Page not Found A 404 page is returned when a particular URL does not exist.

SEO Metrics

Term Info Meaning
Page Rank (PR) Google Ranking Algorithm Algorithm used by google search engine to rank website pages on a scale of 0 to 10, 0 being the worst and 10 being the best.
Domain Authority (DA) Moz Domain Ranking Algorithm Predicts the strength of a website on a scale of 0 to 100 to rank in search results, where 0 signifies the worst and 100 signifies the best.
Page Authority Moz Page Ranking Algorithm Predicts the strength of a specific page on a scale of 0 to 100 to rank in search results where 0 signifies the worst and 100 signifies the best.
Citation flow (CF) Majestic Ranking Algorithm Predicts the strength of a URL (on a scale of 0 to 100) on the basis of number of sites linking to it.
Trust Flow (TF) Majestic Ranking Algorithm Predicts the trustworthiness of a Page (on a scale of 0 to 100) on the basis of number of trustworthy sites linking to it.
Link Influence Score (LIS) SEOProfiler Influence Algorithm Predicts the influence of links on the search engine ranking off the link page.

SEO Tools

Tools Description
SEMRUSH Search engine marketing tool.
MOZ A complete SEO Manager.
MAJESTIC A complete SEO Manager.
SEOPROFILER A complete SEO Manager.
SEOBOOK A large collection of SEO tools.
SMALLSEOTOOLS A large collection of SEO tools.
SEOQUAKE A browser tool for SEO from SEMRUSH.