SEO Dictionary

  • Links

Link Type Description
Inbound link (Backlink) A link to website in consideration from an external website.
Outbound link A link from website in consideration to an external website.
Broken link A link to page which do not exists.
Bare links The complete URL written as a link.
Links with anchor text Links attached to a word or phrase
  • Redirection

Term Info Meaning
301 Permanent Redirection A content is permanently moved to another URL. It is recommended for good SEO.
302 Temporary Redirection The content is temporarily move to another URL. Not good for SEO.
404 Page not Found A 404 page is returned when a particular URL does not exist.
  • SEO Metrics

Term Info Meaning
Page Rank (PR) Google Ranking Algorithm Algorithm used by google search engine to rank website pages on a scale of 0 to 10, 0 being the worst and 10 being the best.
Domain Authority (DA) Moz Domain Ranking Algorithm Predicts the strength of a website on a scale of 0 to 100 to rank in search results, where 0 signifies the worst and 100 signifies the best.
Page Authority Moz Page Ranking Algorithm Predicts the strength of a specific page on a scale of 0 to 100 to rank in search results where 0 signifies the worst and 100 signifies the best.
Citation flow (CF) Majestic Ranking Algorithm Predicts the strength of a URL (on a scale of 0 to 100) on the basis of number of sites linking to it.
Trust Flow (TF) Majestic Ranking Algorithm Predicts the trustworthiness of a Page (on a scale of 0 to 100) on the basis of number of trustworthy sites linking to it.
Link Influence Score (LIS) SEOProfiler Influence Algorithm Predicts the influence of links on the search engine ranking off the link page.
  • SEO Tools

Tools Description
SEMRUSH Search engine marketing tool.
MOZ A complete SEO Manager.
MAJESTIC A complete SEO Manager.
SEOPROFILER A complete SEO Manager.
SEOBOOK A large collection of SEO tools.
SMALLSEOTOOLS A large collection of SEO tools.
SEOQUAKE A browser tool for SEO from SEMRUSH.

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